8 Nineteen Communications is a boutique communications firm born out of our love of storytelling. We guide you and your business through the buildout of your story blueprint. Part architect, part creative genius and part strategist, we help clients tell their story in a meaningful and unforgettable way.
Attention is the oxygen of every story. Attention breathes opportunity to inspire, motivate, educate and to engage and persuade the people you need to invest in, and grow your business. How do you get heard in the age of noise? By shifting the conversation and consideration from what you do, to why it matters.
Our boutique approach allows for a hands-on, personalized experience. We work with our clients to develop a storytelling strategy – whether it’s an investor pitch, industry trade show, product launch, social media narrative, or branded event experience, we help our clients meet their goals and objectives through bespoke programs that showcase your best brand story.
We dive deep into your story – we want to know about you, what your story is and why it’s important to you. Then we turn that upside down to create a communications blueprint tailored to who you really are, not someone you’re trying to be. Never again will you be lost for words or speak without saying anything.
Are collaborations and partnerships on your radar? They should be. And opposites attract, trust us. We don’t just look at the obvious, we look for collaborations and partnerships that tell a compelling story. NASCAR & Romance Novels – ya, we did that, and it landed on the front page of the New York Times.
Real-life experiences shape our thoughts and memories much more profoundly than anything we read or see in the media. In a world where we are beginning to crave experiences more than “stuff”, telling your story through event marketing leaves lasting impressions that travel far beyond the final poured drink.
The average person consumes 11.4 pieces of content before making a purchase. So, during a time where personal recommendations and referrals are the most powerful purchase driver, Public Relations and Influencer Marketing is critical to the success of any integrated marketing campaign if you want to be heard.
With over 14 years of experience working with one of the largest global publishers, we know the ins and outs of the industry like no other. If you’ve just signed your first publishing contract or are a seasoned author looking for fresh information, we’ve got the industry 411 that you shouldn’t be without. CLICK HERE FOR PACKAGES
In a world where strong branding can open endless opportunities for success, your brand identity should be authentic, relevant and memorable. Whether you’re pivoting in your career path, launching into the start-up world or simply expanding your network, personal branding is just as vital to your business as it is to you.
PowerPoint banned from executive meetings??!! Amazon founder and CEO Jeff Bezos thinks so and we couldn’t agree more. Sure, there is a time and a place for PowerPoint but what resonates most with executives and those with influence? A story. A well told story with anecdotes, verbs, nouns, a beginning and an end – this is what our brains are wired for. Bullets don’t inspire. Stories do.
Have you ever watched those painful brand stories that are so “corporate” it could be for any product? The desire to appeal to such a broad audience typically leads to an inauthentic voice that only speaks to the fear of one backlash tweet. Instead, be bold, be authentic, and be relatable. Also, do it well. Treat every video like it’s your Super Bowl half-time ad.
Launching a new product? Have an event. Relocating your office? Have an event. Changed your hair color? Have an event.
With event marketing dominating most strategic communications plans, having an event to check off your “task list” is becoming the norm. What’s going to make you rise to the top? Authenticity, emotions and engagement.
Balloons For Ben made our eyes well up (with dust, right?). #NuggsforCarter has us cheering for a high schooler and against Ellen as we watched in real-time on Twitter. An online content series for Harley Davidson turned into must-see TV in prime time. The common thread that weaves all of these amazing brand stories together? These stories built emotional resonance and at the same time, made global headlines.
Romance novels and NASCAR. Pardon me? Yes, it’s true. Sometimes the craziest “let’s get fired” ideas come to fruition and become front page news. Literally. Creative collaborations can not only prove effective for audience sharing and increased profits but can make headline news and cause such a stir, that it impacts an entire male-dominated industry. And while we’re at it, let’s host a speed dating event at the Daytona 500.
Michelle Renaud
Founder & Principal
I love a good story. I love the feeling of my hair standing on its ends when the perfect story hits its climax. Unknowingly creeping to the edge of my seat as words unravel. I love taking that deep breath and exhaling to make sure it’s really happening. Equal parts strategist, creative genius and architect. I’m also pretty fond of tequila and tennis.
8 Nineteen Communications was born out of all of the things I love about PR – every brand and every business has a story, and telling it in a way that causes chills isn’t reserved just for an elite few.
My mind runs wild when it comes to collaborations, and I believe communications and PR don’t solely exist in a traditional box any longer. It’s not just about what you do, it’s about why it matters. Experiences are shaped by interactions. Influence dictates decisions.
With over 14 years of experience working with one of the worlds most recognized branded storytellers, I’ve created integrated communications campaigns that were recognized with top honours in both the Canadian and US markets. I’ve perfected my pitch with presidential media trainers, I’ve launched cross-country book tours for #1 Bestselling authors. I’ve designed trade show programs from literally the ground up, hosted corporate events at the nostalgic New York City Waldorf Astoria, and I’ve built brand collaborations with ABC’s The Bachelor to Kim Kardashian, and everyone in-between.
My favorite story that I’ve told? Marrying Harlequin romance novels and the National Association for Stock Car Auto Racing (NASCAR). Crazy? Absolutely. Worth it? Just take a look at the front page of the New York Times hanging in my office.
